Should A Website Be Responsive?

Having a website that represents your business, promotes your products, and showcases your services is vital to be ahead of your competition. It is vital that it is responsive too!

Should A Website Be Responsive?

In the UK, over 90% of the population are internet users. With the Coronavirus Pandemic forcing many of us to shop online, it's never been more important to have a responsive, optimized, and well-designed website. If you are part of the corporate sector, you may want to visit this site to see what type of web design will be fitting for your entire concept.

Having a website that represents your business, promotes your products, and showcases your services is vital to be ahead of your competition. But, this is just the first step, it's important to ensure your website has been designed and built to an excellent standard to give the best possible user experience.

But, what exactly does having a responsive website mean?
Having a responsive website means that the website has been designed to respond, adapt and function optimally based on the technology or device the user is visiting the site on. It means that whoever is visiting your website, no matter what device, whether that be desktop, mobile, or tablet, will have a good user experience. We live in a multi-screen society, there are many ways and devices people now use to access the internet, it's important that your site is viewable across as many devices as possible.

Below are a few reasons on the importance of responsive website design:

  • Increased Traffic From Mobile Users
    Some businesses choose to create two versions of the same website. One for mobile users and one for desktop users. Mobile internet usage in the UK is expected to grow from 90.3% in 2020 to 93.59% in 2025. This is a huge increase and shows that most people will be visiting your website from their mobile, that's why it's so important to ensure your website is responsive in order to provide the best user experience.
  • Lower Website Maintenance and Cost
    Having a responsive website instead of two separate websites offers you a lower creation cost. As well as this, once your responsive website has launched it is easier to maintain one dedicated website rather than two separate versions.
  • It Provides Excellent User Experience
    Unresponsive websites usually distort the way your website appears on different devices such a tablet and mobile. Whereas desktop users may have no problem viewing your website. Referring to the point above, with the increase in mobile usage, it's vital you provide an excellent user experience across all devices.
  • Google Prefers Responsive Websites
    Google is a huge platform that millions use every day in order to find what they need online. If your website isn't optimised to be mobile-friendly then Google's algorithm will drop it below the sites that are responsive. This not only puts you below your competition but could jeopardize the chance of people visiting your site at all.

    Edmondson's IT is based in Liversedge, West Yorkshire, and offers FREE website audits to analyse your website's performance. To see if your website is responsive contact us today.
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