So you have a website, you have tweaked the design and 'perfected' the customer journey. Everything sounds ideal except nobody is visiting your website! In this blog, we are going to provide you with 8 ways to increase your traffic and increase your chances of getting more customers.
8 Ways To Get More Traffic
- Write More
It sounds simple but studies show that the more often you update your blog, the more traffic you will receive. Google also gives higher priority to websites with fresh content so if you want to get more attention, make sure you have updated your content!
- Social Media
When you create a social post, make sure you link it back to your website. For example, if you are advertising a product that is available for people to buy through your website, make sure you add the link to that product. It sounds very simple but a lot of businesses miss this simple trick and miss out on potential customers.
- Improve Your Titles & Descriptions
Titles and descriptions are one of the most important aspects of a page. After all this is what a user will see from a search engine. They are going to help people decide whether they should click on your link and visit your website. Try to include your 'focus keyword' in the title and description and if you are a small business that targets local customers, try add the location in to both the title and description. For example, 'Dog groomer in Liversedge'.
- Use Paid Ads
Advertising through paid search and social media is a great way to increase traffic. You can run ads on different social media platform such as Facebook or Linkedin or you can create different paid ads on Google such as a search or display ad.
- Use Email Marketing
Many businesses try to attract website visitors through social media or paid ads, but don't forget email marketing! This can be a powerful tool and a successful email campaign can result in a boost in traffic. Whether you are promoting a new service or a product, email marketing is a great way to increase traffic.
- Make Sure Your Site Is Responsive
In the past people would browse the internet only on a desktop, however more people than ever use a mobile device. You need to make sure that your website is responsive and easy enough for your visitors to use, even if you have a simple website, you need to make sure it is accessible and responsive on a range of devices.
- Increase Site Speed
Have you ever waited 30 seconds for a website to load? No? If your website takes forever to load, the bounce rate will be extremely high as people will close the website before interacting with it. You need to make sure the website loads in less than 3 seconds to get the best possible chance of converting a visitor into a customer. You can increase the site speed by optimising your images.
- Google my Business
Have you created your Google my Business account? If not then make sure this is set up and everything in the account is correct. It's a FREE service and plays a key role in increasing website visitors.